CHALLENGE

Vistaprint wanted to create an emotional connection with small business owners and show the many products and use cases Vistaprint offers.  The spot would need to work across 5 different markets (UK, DE, FR, US, CA)

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INSIGHTS

Many small businesses are family run and are passed down from generation to generation. Their business is very personal and embedded in their identity.

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SOLUTION

Visually tell the story of how a father and son's bakery business and relationship evolves over the years using a range of Vistaprint products in various use cases to help guide the narrative.

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CHANNELS

TV, OLV, Email, Web, Print, Social, Display

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CREDITS

Agency: In-house

Strategy: Lauren Zirilli

ECD: Liam Shannon

CD: Kim DiVincenzo

Agency Producer: Maura McGrath

Prod Co: Velocity Films

Director: Greg Gray

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