I began my career on the brand side, spending over two decades as an art director, writer, and Creative Director for global brands, both in-house and at agencies.

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That background means I understand how ideas are built, from insight to execution, and how many hands shape them along the way. It allows me to pitch strategically rooted concepts or elevate existing ideas with intention.

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I gravitate toward story-driven lifestyle work grounded in real, everyday human experience. I’m drawn to down-to-earth moments and shaping tone so the work feels authentic rather than overly stylized.

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On set, preparation matters. I value collaboration and create an environment where actors and crew feel supported and energized. I’m decisive, clear in my point of view, and not afraid to make the call when it counts.

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I stay hands-on through post, refining tone, pacing, and detail to ensure the final piece delivers on the idea.

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Above all, I lead with kindness and respect and aim to create an inclusive, high-energy atmosphere that makes the work stronger and the experience better for everyone involved.