CHALLENGE

Vistaprint wanted to create an emotional connection with small business owners and show the many products and use cases Vistaprint offers.  The spot would need to work across 5 different markets (UK, DE, FR, US, CA)

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INSIGHTS

Many small businesses are family run and are passed down from generation to generation. Small business owners wear many hats and often don't have time for or need help with marketing.

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SOLUTION

Visually tell the story of how a father and son bakery and their relationship evolves over the years using a range of Vistaprint products in various use cases to help guide the narrative.

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CHANNELS

TV, OLV, Email, Web, Print, Social, Display

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CREDITS

CD, AD, Writer